Social Strategy for Advocacy Brand

The Challenge – Building Authority & Engagement in a Complex Industry

Texas Hemp Business Council (THBC) is a key advocate and resource hub for the rapidly evolving hemp industry in Texas. However, their digital presence lacked cohesion, and they needed a strategic approach to establish authority and drive engagement. Their challenges included:

Scattered Social Media Presence – No unified strategy across platforms, leading to inconsistent messaging.
Limited Engagement & Community Growth – The audience wasn’t actively engaging with educational content or advocacy efforts.
Need for Brand Consistency – THBC needed a professional, polished look across all digital touchpoints.
Meta & LinkedIn Growth Strategy – They required a focused approach to expand their network and connect with policymakers, farmers, and industry leaders.

THBC needed a strong social media strategy, execution, and branding that positioned them as the go-to voice in the hemp industry.

The Mission – Educate, Engage, and Establish Thought Leadership

ASK WOLF designed a multi-platform digital strategy to elevate THBC’s online presence, ensuring they were seen, heard, and trusted.

✔ Complete Social Media Strategy – Crafted a roadmap for consistent, high-value content across Meta & LinkedIn.

✔ Content Creation & Execution – Designed engaging posts, infographics, and educational content to inform and activate the community.

✔ Branding for Social Media – Established a cohesive visual identity to enhance credibility and recognition.

✔ News & Industry Updates – Integrated real-time updates on hemp regulations, industry shifts, and business opportunities.

✔ Community Management & Growth – Engaged directly with the audience, fostering discussions and strengthening THBC’s network.

The Impact – A Thriving Digital Community & Stronger Industry Influence

+90%

Cohesive Brand Identity Across Platforms

Strengthened trust and credibility within the hemp industry.

+75%

Industry News in the Spotlight

Timely content on regulations & advocacy sparked higher engagement.

+60%

Increase in Meta Followers

More visibility and interaction within the Texas hemp business community.

+85%

Growth in LinkedIn Engagement

A targeted approach positioned THBC as an industry thought leader.

"Thanks to ASK WOLF, our digital presence finally reflects the impact we’re making in the Texas hemp industry. Their expertise helped us expand our reach, engage stakeholders, and drive meaningful conversations." – Texas Hemp Business Council Team

The Takeaway – Digital Strategy is Key to Industry Leadership

For a business council advocating in a niche industry, digital presence must be strategic, authoritative, and engaging. Texas Hemp Business Council now stands out as a leading voice in the Texas hemp sector, with a robust online ecosystem to support its mission.

[btn:cta-2:Texas Hemp Business Council:https://texashempbusinesscouncil.com/:_blank]