Social Media & Klaviyo Marketing | Elastique Athletics

The Challenge – A Premium Brand Without a Cohesive Digital Strategy

Élastique Athletics, a luxury compression wear brand, blends high-performance technology with Parisian elegance. While the product was scientifically backed and loved by elite athletes and wellness professionals, the brand lacked:

A strong, cohesive visual identity – The logo and branding didn’t fully communicate the luxury and innovation behind the brand.
An engaging social media presence – The content wasn’t reaching the right audience, and engagement was low.
A structured community management approach – There was no system in place to nurture and convert followers into loyal customers.
Email marketing inefficiencies – Campaigns lacked automation, segmentation, and the high-converting structure needed for growth-driven retention.
Maximizing Black Friday Cyber Monday (BFCM) sales – Without a robust strategy, Élastique Athletics was missing out on one of the biggest sales opportunities of the year.

The brand had premium products, but needed an equally premium marketing ecosystem to scale.

The Mission – Elevating the Brand & Driving Sales

ASK WOLF stepped in to redefine Élastique Athletics’ branding, digital presence, and marketing automation.

✔ Full Rebranding – Designed a modern, high-end logo that reflects the brand’s blend of luxury and science.

✔ Social Media Transformation – Developed a strong brand voice, aesthetic content strategy, and engaging community approach.
✔ Community Management – Implemented a structured engagement strategy to nurture leads, answer customer queries, and drive conversions.

✔ Klaviyo Email Marketing Overhaul – Built a high-converting email workflow with automations, segmentation, and strategic campaigns.

✔ Black Friday Cyber Monday (BFCM) Campaign – Designed and executed a high-impact, multi-channel strategy to maximize holiday sales.

✔ Performance Analytics & Optimization – Data-driven insights to refine content, improve engagement, and boost conversions.

The Impact – A High-Performance Brand with a High-Performance Strategy

+80%

Brand positioning strengthened in the luxury compression wear market

Increasing trust and desirability.

+65%

Higher retention & repeat purchases

Thanks to a targeted email & community engagement strategy.

+180%

BFCM campaign delivered record-breaking conversions

With a +180% sales increase YOY.

+40%

increase in email open rates

& 30% growth in revenue from automated Klaviyo workflows.

+250%

increase in social media engagement

Within the first 3 months.

"ASK WOLF didn’t just elevate our branding—they built a full ecosystem that drives real results. From social media to Klaviyo automation, every strategy was tailored for performance and growth." – Élastique Athletics Team

The Takeaway – A Luxury Brand with a Winning Digital Formula

With a refined brand identity, high-performing social media strategy, and a revenue-driving email workflow, Élastique Athletics now has the foundation to scale and dominate the luxury compression wear industry.

At ASK WOLF, we don’t just create brands—we build powerful digital strategies that convert.

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