Greg Guillotin

The Challenge – Building a High-Performance E-Commerce Hub

Greg Guillotin, one of France’s most popular humorists and YouTubers, needed a fully optimized e-commerce platform to sell his exclusive merchandise. With a massive digital following and a partnership with Canal+, the project required:

  • A Seamless Shopify Store – Fully branded, high-performing, and built to handle massive fan engagement.
  • YouTube x Shopify Integration – Allowing direct shopping from Greg’s viral videos.
  • Google Merchant Optimization – Ensuring visibility for his products beyond his subscriber base.
  • Scalability for High Traffic – A platform capable of handling large influxes of visitors.

This wasn’t just about selling merch—it was about turning engagement into revenue with a next-level digital experience.

The Mission – A YouTube-Connected, High-Conversion Storefront

ASK WOLF designed and developed a custom Shopify store that connects Greg’s fans with his exclusive merch at the click of a button.

Branded Shopify Development – A sleek, engaging, high-converting store aligned with Greg’s comedic style.

YouTube Shopping Integration – Seamlessly linking video content to products for real-time shopping.

Google Merchant Setup – Optimized product listings to boost discoverability and conversions.

Mobile-First UX Design – Ensuring a fast, intuitive shopping experience on all devices.

Performance Optimization – A high-speed store that can handle traffic spikes from viral video drops.

The Impact – Transforming Fans into Customers

+120%
YouTube Shopping Activated
Fans can shop directly while watching Greg's videos.
+100%
Google Shopping Boost
100% growth in organic search traffic for his merch.
+95%
Canal+ Collaboration
A launch supported by one of France's biggest entertainment platforms.
+45%
Increase in Store Conversions
YouTube integration streamlined the buying journey.

"ASK WOLF helped take my brand to the next level—now, my fans can shop my merch straight from my content. The integration with YouTube and the smooth website experience make all the difference!"Greg Guillotin

The Takeaway – From Content to Commerce

For digital creators, merch is more than just products—it’s an extension of their brand. With a Shopify x YouTube-connected store, Greg Guillotin has transformed his audience engagement into a thriving e-commerce business.

[btn:cta-2:La Boutique de Greg Guillotin:https://laboutiquedegregguillotin.com/:_blank]

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