SEO & Social Strategy for Luxury Brand

The Challenge – A Luxury Brand with Untapped Digital Potential

Maison Janneau, a heritage French window manufacturer, is renowned for its timeless craftsmanship, premium quality, and architectural excellence. However, its digital presence did not reflect the prestige of the brand. The main challenges included:

SEO Underperformance – The website lacked proper optimization, affecting organic search rankings and online visibility.
Social Media Strategy Misalignment – Content and branding did not fully capture the brand’s heritage, craftsmanship, and premium positioning.
Community Engagement Gaps – There was an opportunity to strengthen relationships with architects, designers, and homeowners through a more structured and engaging approach.
Global Brand Expansion Needs – With growing interest from international markets, Maison Janneau needed a refined content strategy to communicate its expertise effectively.

Maison Janneau’s windows are found in the most prestigious projects, but its digital presence needed a revamp to match its legacy.

The Mission – Strengthening the Brand’s Digital Foundations

ASK WOLF took charge of rebuilding Maison Janneau’s online ecosystem to amplify its reach, engage its audience, and position it as a digital leader in the luxury architectural space.

✔ SEO Overhaul – Rebuilt the entire website’s SEO, including keyword strategy, on-page optimizations, technical SEO fixes, and performance enhancements.

✔ Social Media Rebranding – Developed a premium, visually striking social media presence that reflects the elegance and heritage of the brand.
✔ Content & Marketing Strategy – Created a refined content calendar aligned with Maison Janneau’s expertise, featuring architectural inspiration, craftsmanship storytelling, and technical product showcases.
✔ Community & Engagement Strategy – Built a structured approach to connect with high-value prospects, industry professionals, and design enthusiasts.
✔ International Expansion Strategy – Developed a strategy to strengthen the brand’s presence in key global markets.

The Impact – A Heritage Brand Reimagined for the Digital Age

+90%

Top-ranking SEO performance

Driving high-quality leads directly to the website.

+110%

Increased engagement with architects, designers, and high-end homeowners

Through targeted content.

+125%

Stronger international brand presence

Positioning Maison Janneau as a leader in luxury French craftsmanship worldwide.

+200%

growth in social media engagement

With a new content & branding strategy.

+320%

increase in organic traffic

From SEO improvements.

"ASK WOLF brought our digital presence to life. They understood our brand’s legacy and transformed it into a powerful, engaging online experience." – Maison Janneau Team

The Takeaway – A Brand Rooted in History, Thriving in Digital

With a restructured SEO strategy, refined social media presence, and a clear marketing direction, Maison Janneau now stands stronger than ever in the digital landscape.

At ASK WOLF, we don’t just build digital strategies—we craft tailored solutions that elevate luxury brands.

[btn:cta-2:Maison Janneau:https://www.maison-janneau.com/:_blank]

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