Full Social Media Strategy | Hometown Hero & ORCA

The Challenge – Scaling a Hemp Powerhouse While Navigating Digital Restrictions

Hometown Hero, a premium hemp and cannabis brand, needed a full-scale digital strategy to:

Overcome strict advertising regulations – Find innovative ways to market without platform takedowns.
Grow an engaged community – Build brand trust in a highly competitive and regulated space.
Boost social-driven sales – Turn organic and paid strategies into real conversions.
Launch ORCA, their new THC premium line – Position it as a market leader in the luxury THC space.
Create high-quality content that resonates – Develop engaging visuals, motion design, and video content for storytelling.

ASK WOLF was brought in as a digital marketing, creative, and content powerhouse to drive brand awareness, engagement, and direct sales.

The Mission – A 360° Strategy for Unstoppable Growth

We crafted and executed a custom-tailored growth strategy, blending social media, content, and performance marketing:

✔ Full Social Media Management – Running Instagram, TikTok, Facebook & LinkedIn with compliance-safe strategies.
✔ High-Impact Content Creation – Producing videos, motion design, photography & UGC campaigns to captivate audiences.
✔ ORCA Brand Strategy & Launch – Positioning the new premium THC line as an industry disruptor.
✔ Email & SMS Marketing Optimization – Crafting conversion-driven flows & campaigns on Klaviyo.
✔ Influencer & Creator Collaborations – Building credibility through strategic partnerships.
✔ Community Growth & Engagement – Encouraging real conversations & customer-generated content.
✔ SEO-Optimized Blog & Educational Content – Positioning Hometown Hero as an authority in the hemp industry.

The Impact – Massive Growth in Engagement, Sales & Brand Visibility

+175%

Viral UGC & Influencer Content

Enhanced authenticity & brand loyalty.

+50%

Email & SMS Revenue Boost

Klaviyo automations optimized conversions & customer retention.

+300%

Growth in Video Performance

Motion design & storytelling significantly increased reach.

+35%

Increase in Social-Driven Sales

A direct impact on revenue through organic & paid efforts.

+150%

Social Engagement Growth

Boosted interactions across platforms.

"ASK WOLF transformed our social presence, making our brand stand out while staying compliant. Their motion design & video content took our engagement to the next level!" – Hometown Hero Team

The Takeaway – Smart, Creative Marketing for Highly Regulated Brands

For CBD, THC, and wellness brands, compliance, creativity, and strategy are the keys to success. With high-quality content, expert social management, and performance-driven marketing, brands like Hometown Hero can scale, engage, and dominate the market—without breaking the rules.

[btn:cta-2:Hometown Hero:https://hometownhero.com/:_blank]