The Challenge – A Website That Needed to Reflect Bébé Hibou’s Values

Bébé Hibou is a trusted wellness brand offering eco-friendly, high-quality baby care products, available in over 250 pharmacies across Montreal and Quebec. While their products inspired trust, their website wasn’t delivering the same level of ease, warmth, and credibility parents expect.

The key challenges:

The brand’s eco-conscious mission wasn’t fully reflected in the website’s design and content.
The shopping experience was outdated and not optimized for conversions.
Local SEO and discoverability needed improvement to drive more organic traffic from parents searching for gentle, natural baby care.
The website needed to function as a seamless bridge between online education, e-commerce, and in-store purchases.

Bébé Hibou needed a soothing, intuitive, and trustworthy digital space that echoed their commitment to baby wellness.

The Mission – A Thoughtful Digital Transformation

At ASK WOLF, we know that wellness brands require a digital presence that feels just as calming, natural, and reliable as the products themselves.

✔ Shopify Revamp with a Soft, Clean Design – A nature-inspired, user-friendly online store.
✔ Enhanced UX/UI for Stress-Free Shopping – Parents can browse, learn, and purchase effortlessly.
✔ SEO & Local Optimization – Improving visibility for parents searching for Bébé Hibou in pharmacies.
✔ Retail Integration – A seamless experience between e-commerce and in-store purchases.

The Impact – A Digital Home as Gentle as Their Products

+60%

increase in website-to-retail traffic

Driving more customers to pharmacy partners

+50%

engagement boost on product pages

Increasing time spent on the site

+42%

improvement in conversion rates

Thanks to an optimized

+80%

A warm, wellness-focused online presence

That reflects Bébé Hibou's eco-conscious values

+87%

increase in organic traffic

From parents searching for natural baby care solutions

"ASK WOLF transformed our website into a true reflection of our brand—calm, nurturing, and intuitive. Parents now have an effortless way to discover and trust our products online." – Bébé Hibou Founder

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The Takeaway – A Website That Feels Like a Soft Embrace

Bébé Hibou now has a soothing, intuitive, and effective online presence that supports both e-commerce and in-store sales. Parents can easily find what they need, trust what they’re buying, and feel confident in choosing Bébé Hibou for their little ones.

At ASK WOLF, we build purpose-driven digital experiences that align with your brand’s values and growth.

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