Creating a social content strategy that turned players into personalities and matches into moments.
Instagram Engagement Growth
TikTok Video Views
Player Visibility Boost
Instagram Engagement Growth
TikTok Video Views
Player Visibility Boost
NOLA Gold Rugby needed a content system that could bring the energy of the team to life beyond match day. The goal was to create social content that felt dynamic, personal, and easy to connect with — not just for existing rugby fans, but also for new audiences discovering the club. ASK WOLF supported the team with strategic content planning, on-site video production, player interviews, short-form social content, and reusable campaign assets designed to build a stronger digital community around the club.
We built a content strategy aligned with the MLR season and focused on personality-driven storytelling. Through player interviews, behind-the-scenes videos, TikTok and Instagram Reels, branded motion graphics, and highlight edits, we helped NOLA Gold Rugby create a more engaging and reusable content library that increased visibility for the team, the players, and the local New Orleans fan community.
[btn:cta-2:Learn more:https://nolagoldrugby.com/:_blank]
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