Scaling a membership community through localized acquisition, creative testing and a stronger application funnel.
Lead-to-Member Conversion Rate
Monthly Ad Spend Reduced
Cost Per Lead
Lead-to-Member Conversion Rate
Monthly Ad Spend Reduced
Cost Per Lead
Base Club needed qualified applicants who fit its community, not simply more clicks. As the business expanded into new cities, ASK WOLF supported acquisition strategy, localized Meta campaigns, audience targeting, messaging and application-funnel improvement while protecting the brand's community-first positioning.
We built city-specific acquisition campaigns, tested messaging and creative, segmented audiences, and tracked the application journey to improve lead quality. The strategy connected paid media with a higher-consideration membership funnel instead of optimizing for traffic alone.
Across the eight-month period, Base Club grew from approximately 400 to 4,000 members as its presence expanded from 7 to 11 cities, with more than 15,000 applications generated. These are business-level outcomes over the period, not results attributed solely to advertising.
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